Paradies Lagardère has partnered with travel website TripAdvisor to open a travel essentials store in Toronto Pearson International Airport (YYZ) Terminal 1.
With website traffic that tops 455 million visitors monthly, TripAdvisor features user-generated reviews of hotels, attractions, restaurants and more to help site visitors make worldwide travel decisions. It builds on this concept by featuring a large, interactive screen inside its branded YYZ store. Using the screen’s interface, customers can learn more about Toronto by accessing reviews and photos on TripAdvisor.
The YYZ TripAdvisor store marks the first of several planned in the partnership between TripAdvisor and Paradies Lagardère. Three more TripAdvisor concepts will be introduced in Raleigh-Durham International Airport (RDU), George Bush Intercontinental Airport (IAH) and Phoenix Sky Harbor International Airport (PHX).
“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” says Gregg Paradies, president and CEO. “What’s most exciting about introducing the world’s very first-ever TripAdvisor travel essential store is that we’ve incorporated an interactive tool that’s not only entertaining and fun, but is truly useful in helping travelers.”