Vino Volo has launched a mobile-based customer loyalty program that will allow consumers to find the nearest store, accumulate points to access exclusive benefits and share thoughts about their wine experiences.
Vino Volo partnered with Punchh, a Silicon Valley-based mobile platform developer, to build the mobile app. To access benefits and earn points, gusts show their app home screen in the store. That will indicate one of three membership levels: Cellar, Reserve or Grand Reserve. After a purchase, customers scan a barcode on their receipt to log points.
“Just as our guests earn points for flying with their favorite airline and staying at their favorite hotel, they can now earn points for enjoying wine at their favorite wine bar,” says Kim Winter, director of marketing at Vino Volo.
Membership will entitle customers to exclusive offers and to know early on about new store offerings. Guests also can review locations and share their experiences with friends on Facebook. The Vino Volo app is available for free download on iOS and Android devices from the Apple Store and Google Play Store, respectively.