Clear Channel Airports has been awarded a new five-year contract at General Mitchell International (MKE).
The company will provide a comprehensive digital media network for the airport. Installation is scheduled for Feb. 1.
The new advertising program will include two large-format LED video walls/signature digital assets in each concourse; head-on digital LCD network throughout both concourses; terminal-wide digital network for both concourses and baggage claims; sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays; and exterior terminal assets including jet bridges, parking deck and terminal exteriors.
“Clear Channel Outdoor Americas’ roots in Milwaukee date back to 1860, so we couldn’t be more proud about growing our relationship with the county and local community by way of our extended partnership with General Mitchell International Airport,” said John Moyer, senior vice president of business development for Clear Channel Airports. “Our collaboration with GMIA over the past 25 years continues to provide travelers with innovative, advanced advertising experiences. Our new media program will offer a whole new level of opportunities for passenger engagement, and we’re very excited to begin installing our new digital assets.”