Ontario International (ONT) has approved concession agreements allowing both in-terminal and outdoor advertising, which are projected to generate more than $7.6 million over the next 10 years.
“These new in-terminal and outdoor advertising concessions represent significant progress in the commercial evolution of Ontario International Airport because they create new streams of non-aviation-related revenue, the type of revenue growth that is critical to the long-term success of any airport,” said Alan D. Wapner, president of the Ontario International Airport Authority.
The contract was awarded to Lamar Advertising Company for advertising in both Terminal 2 and Terminal 4, as well as airport parking venues. The contract guarantees a minimum of $350,000 a year to the airport authority or 55 percent of Lamar’s gross advertising sales, whichever is greater.
Lamar Companies approved a second contract for the lease of specific outdoor locations on airport property for billboard signs. Under this agreement, Lamar will pay the greater of $40,000 per year or 25 percent of gross advertising sales to OIAA.
“We are very proud to launch Ontario International’s new advertising program,” said Shauna Forsythe, director of business development for Lamar Airports. “We’ve watched the progress of the airport and its journey to become an independent entity, and we are excited at the opportunities that ONT brings to national and local advertisers. It’s great to be a partner with the authority as this airport grows to its full potential.”