Travelers through San Francisco International (SFO) can try a holiday-themed augmented reality experience at See’s Candies, courtesy of Pacific Gateway Concessions.
Located in Terminal 3, See’s Candies has augmented reality experience technology from Float Hybrid, a partner with PGC. When travelers approach a big screen in the store, they will see their reflection in a snow-covered store. They will also watch as their reflection changes into a snowman. The snowman will then mimic the motions of travelers. The screen will offer to take pictures so that passengers can share them with friends and family or on social media.
“Our goal is to amaze customers with a unique experience they can’t find anywhere else,” says Kenneth Howe, vice president of brands and strategic ventures. “Shopping in stores should be a fun experience that customers look forward to, and that’s what we created with the Interactive Snowman Experience.”
Beyond the snowman experience, PGC and Float will continue to use the technology to enhance in-store experiences. They will also expand the technology to other locations and airports.