ReachMe.TV and Virgin Produced have formed a multi-year content and distribution pact, allowing both companies to distribute each other’s content across a variety of multimedia platforms.
This deal will allow both companies to co-produce a wide variety of original productions that will feature entertainment, music, short films, live events and episodic television.
Virgin Produced content will be airing in October across the ReachMe.TV network, which includes thousands of screens in airports across the United States and Canada. With a reach of more than 100 million viewers per month, the ReachMe.TV network enables viewers in airports to sync their phones or tablets with airport screens and take the content with them directly through their web browser without having to download an app to watch.
“We are looking to aggressively expand our footprint throughout the entertainment community and partner with companies who share our vision,” said Lynwood Bibbens, CEO of ReachMe.TV, and Ron Bloom, co-founder of ReachMe.TV. “Virgin Produced has an incredible track record and shares our like-minded view that we need to reach audiences on the new frontier and provide them best-in-class entertainment in the process. The partnership with Virgin Produced allows us to exercise our content, distribution and licensing verticals, while allowing audiences to consume more in-depth programming customized to their taste.”